DRAPER, UTAH - October 13, 2006 - Telarus Inc. today announced the latest addition to its portfolio of web properties whose core focus is promoting the ShopforT1 VAR Program: VAR Partner.com. Found online www.varpartner.com, VAR Partner's core focus is the recruitment of new VARs to participate in VARSearch(tm). VAR Partner.com comes with all of the affiliate tracking capabilities of all of the Telarus web properties.

"We are excited to release VAR Partner.com to our agents" commented Adam Edwards, President and CEO of Telarus, Inc. "One of our major initiatives in 2006 has been the construction and roll out of our VAR Program. VARSearch(tm) is now delivering telecom equipment leads to our network of VAR Partners on a consistent basis, which is generating excitement in the agent and VAR communities. Bringing in more VARs will continue to help us improve the quality and quantity of future equipment leads as more qualified buyers will be matched up with the appropriate VARs in their local area."

VARPartner.com will work in tandem with VARNetwork.com, with VARPartner focusing on VAR recruiting and VARNetwork focusing on the generation and delivery of telecom equipment leads to the VARs currently subscribed in the ShopforT1 VAR Program.

"As we continue to build software that encourages close working relationships with VARs, we remain attentive to the suggestions and ideas of our agents" added Patrick Oborn, CIO of Telarus, Inc. "The VARPartner.com concept was born from a ShopforT1 sales agent suggesting we create a site to which they could refer their VAR prospects - one that explained in plain English the advantages and benefits of our program. As with all of our sites, this is the first incarnation. Expect the site to evolve as we receive more feedback from our users. What you see now, both in terms of web marketing traction and web content, is just the beginning."

The ShopforT1 VAR program generates equipment leads for VARs who are enrolled in VARSearch(tm). These leads are generated from affiliate-driven web sites such as VARNetwork.com as well as by private labeled VARSearch(tm) XML plug-ins. In September 2006, the first full month of operation, VARSearch delivered over 90 unique leads to its network of VARs. Included in these leads were requests for PBX systems, telephone handsets, wiring jobs, high-end computer networking equipment, software support, VoIP equipment and deployment, and more. VARs are rated by VARSearch(tm) based upon geographic proximity to the customer, previous customer feedback, agent feedback, and VAR's level of participation with ShopforT1's core telecommunication services business.

Greg Ottensmeyer, president of TelephoNET Corp., had the following to say about the VAR Nework program: "ShopforFrame Relay is the quintessential Frame Relay lead generator and we're excited to see this bright group of marketeers do the same for the VAR industry. As a VAR Partner we've been able to grow our sales and expand our resources."

"Looking forward, we see great things on the horizon for our VAR Program" continued Edwards. "It is our hope that the relationships we build with VARs will allow us to become the preeminent telecom master agent in the country, and at the same time build the clientele of our VAR partners using our affiliate's marketing muscle. Everybody wins in our system."

About ShopforFrame Relay.com

ShopforFrame Relay.com is a provider of real-time Frame Relay price quotes using the patent-pending GeoQuote, delivering a unique opportunity for business shoppers to view pricing and availability in real-time for over 12 high-speed data and dedicated voice providers. In addition, ShopforFrame Relay.com offers complimentary consulting service from trained and licensed ShopforFrame Relay.com telecom experts. These independent agents assist potential T1 customers with the pricing of dedicated services and help them find the best service to meet the needs of the business and their budget. The company's Web site is www.ShopforFrame Relay.com.

ShopforFrame Relay.com's GeoQuote compares in real-time the prices of the following Frame Relay broadband and voice providers: ACC Business, New Edge Networks, PowerNet Global, XO Communications, Xspedius, USLEC, Netifice, AT&T, TelePacific, Broadwing, MegaPath, and Nuvox.

About VARPartner.com

VARPartner.com is a wholly owned subsidiary of Telarus, Inc, and a sister-site to VARNetwork.com. VAR Network delivers real-time VAR location information through its breakthrough VARSearch(tm) technology. Visitors are driven to VARNetwork.com by Telarus's growing network of online marketing specialists as well as by professional telecommunication sale consultants. VARNetwork.com is a free match-making service that connects people looking for telephone and network equipment installers and dealers with the VARs in their local area who provide these valuable services. Some of the marque brands offered by our VARs are Cisco, ShoreTel, Lucent, NEC, 3Com, Toshiba, Avaya, Vodavi, Nortel, and Mitel. All inquiries regarding the VAR program should be directed to Robert Butler, Director of the VAR Network, at (866) 466-0374.

< Return to News Home